RegisterHowToVote: Snapchat Helps 400K To Register Their Votes
Snapchat has revealed one of the most searched queries of 2018: howtoregisteryourvote (how to register your vote) or RegisterHowToVote.
While Canada is celebrating we3d legalization in the country, US is more about the mid-term elections.
According to reports, Snapchat has helped 400K+ users in registering their report. Aside from the reports, Snapchat revealed the news to The New York Times itself. These large users were registered in the last two weeks.
Most of the users who used Snapchat to registerhowtovote were from Ohio, Florida, Texas and Georgia.
How Did It Work?
Snapchat linked its users to TurboVote.org. It wanted to change the low voter turnout for young people.
Last in 2014, in the midterm elections, less than 1/5 people between 18-25 years of age cast their vote.
More than 78% of people between 18-24 reported Snapchat use. Therefore, Snapchat, as we all know, is a very popular platform already and now, it is coming to other uses as well.
Other Platforms Push People To Vote Too
The elections have always been an important topic in America. Therefore, the support for it is immense.
Taylor Swift Urges People To Vote
Along with companies, musicians such as Taylor Swift are also taking it to platforms to express their preferences in these elections. It is not a surprise that she favors Democrats, just like many other famous Hollywood celebrities.
As far as the figures on registerhowtovote go, the New York Times revealed that 40% of the newly registered users were between 18-25 years of age. Therefore, the actions of Taylor Swift and other promotions of registerhowtovote have come to life.
Stay tuned for more updates.